Our Mission
Our mission at Gobi Heat® is to provide warmth and comfort through heated clothing for all needs. Whether enjoying the outdoors, working outside in the cold or just looking to get a little more cozy indoors, we’ve got the heated apparel to deliver the right amount of warmth for every situation the moment you need it.
Where It All Began
Gobi Heat® founder Jaye Genung believed that being cold was hardwired into her DNA: “My eyes are blue, and I’m always cold.” As a woman who was constantly cold, shying away from outdoor winter activities became a regular occurrence. She was tired of missing out on family activities because of her dread of the winter weather and decided to make a change. After trying other brands of heated clothing available at the time, she knew that both the design and the performance could be greatly improved upon. With a diverse array of light weight and unobtrusive designs, continual evolution and a supportive team, Gobi Heat® has built itself to be one of the industry’s leading heated apparel companies in the game.
Our Promise To You
Whether you find yourself camping, cheering from the sidelines, hunting or simply running errands in the cold, Gobi Heat® promises to deliver the heated apparel designed to fit your lifestyle. We’re committed to creating the most functional apparel available with the best technology and manufacturing processes currently available.
Market Leading - 3 Year Instant Replacement Warranty! 
