For a long time British winters have simply been bitterly cold, with the occassionally flurry of snow, high winds and torrential downpours. It seems likely now however, that we are to see heavy snow year after year and we need to wake up to the realities of a snow bound winter. Hardy Brits have traditionally donned their old wellington boots and a pair of really thick socks and braved it through the worst of the weather. Now though, people are realising that this really isn't good enough for a protracted spell of bad weather and that there are far superior ways of dealing with the cold and the snow, slush and generally unpredictable weather conditions we've seen in recent years.

With roads closed, transport systems down and a more responsible attitude towards safety and security, we're increasingly questioning the suitability of the humble welly boot for winter weather wear. The rubber soles are positively hazardous on icy surfaces, and the simple rubber design - whilst waterproof - transmits the cold directly through the boot to our precious pinkies. Even ski socks don't quite really insulate against this sort of cold.

So, more and more of us are now turning towards snow boots; once the preserve of the super rich skiing class, the standard alpine apres ski boot has gained a significant foothold amongst British consumers seeking an alternative to cold wet feet in the winter months. Now that technology has advanced and manufacturing processes have gotten more efficient, you can buy adult snow boots for as little as £29.99 so there is little reason not to invest in a decent pair when faced with up to six months of treacherous winter conditions.

However, the reality is that you get what you pay for with snow boots and if you are after a luxury thick sherpa fleece lining to your snow boot then you will have to look towards the top end of the market and not at the budget boots. That said, these boots can be an investment and the better you buy, the longer they will last and the more economical they will become. Scottish residents - used to bitter and hazardous conditions for much of their winters - have already learned that adequate protection not only makes for a lot greater comfort in what can be miserable conditions, but is also a lot safer. Consequently a significant proportion of snow boots destined for the British market end up in Scotland.

However, snow boots are not just great for snow. Snow Boots offer great protection from freezing slush and frozen ground, as well as specific boots adopting technical systems which allow you to walk safely and securely on even the most icy surfaces. Many retailers are now stocking detachable ice grips as well; designed to be quickly fitted to sole of any sturdy boot or shoe, these grips provide extra traction in winter weather and go a long way to making even just the commute to work a lot less dangerous and frustrating.

Kids, too, get more enjoyment out of the snow when their extremeties are properly proected. Any parent who has let their child play out in the cold in unsuitable footwear knows that within a few minutes the mood changes from enjoyment to misery as the cold bites on vulnerable toes. Waterproof, thermally lined boots are ideal for insulating little toes and make sure your child can maximise their time out in the snow. It's not all about playtime, however, as many parents find their children need something sturdy, warm and safe for their children to walk to school in - after all, often the car can't make it out of the drive!

More and more people are waking up to the reality that proper and adequate protection is available in the form of specifically designed snow boots and that speciliast retailers like us can offer ranges to suit every style, age, size and budget.

See our full range of snow boots for men, women and children HERE