Berkley was founded in 1937 in Spirit Lake, Iowa, by 16-year-old Berkley Bedell. It is the flagship brand of Pure Fishing and a world leader in technologically-superior fishing tackle. Continued commitment to producing outstanding fishing tackle has resulted in a legendary line-up of products under the Berkley umbrella that includes Berkley Trilene©, Berkley FireLine©, Berkley PowerBait©, Berkley Gulp!©, Berkley Lightning Rod©, and a variety of others.
Berkley, the premium brand in fishing tackle, fuels the avid angler's passion for fishing, and offers the broadest array of innovative solutions in the industry.
Market Leading - 3 Year Instant Replacement Warranty! 
