A brand name now synonymous with the outdoor market in the UK, Gelert products have been on the shelves of retailers nationwide since the 70s. Gelert was first launched by Alastair and Jane Langdon in 1975 to fulfill demand for quality, affordable outdoor equipment. As camping in the UK enjoyed a surge of popularity, customers recognised the value for money offered by the Gelert brand and the company quickly grew to become a high street favourite both as a British brand in the UK and throughout Europe.
Now one of the most well known brands in the outdoor market, Gelert continues to offer high quality products at affordable prices. A focus on selling Gelert products through independent outdoor retailers ensures that the knowledge and experience inherent in the brand reaches the end consumer and with a large and exciting product range there's something for everyone in the Gelert catalogue.
Headed up by ex-Reebok and K-Swiss boss Steve Bracewell, Gelert has a sure direction in the current turbulent outdoor market and continues to win over customers with an excellent range of good quality affordable tents, camping equipment and high specification outdoor clothing. A mainstay of the festival market, Gelert's Quick Pitch pop up tent revolutionised festival camping when it was launched in 2006, and today you will see a large number of Gelert's easy to pitch pop up tents dominating all festival camp grounds with their quirky pop up design.
The future for Gelert in 2013 is a concentration on product development to give customers good quality product at realistic prices, building on past successes and innovating for the future. Gelert's focus on being a brand you can trust will ensure continued success in the outdoor market and their marketing slogan really defines the company for consumers, simply "Gelert: outdoors made easy"